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5 Reasons You Should Sell Direct to Retail

Selling direct to consumers or your target audience should be at the top of your to-do list this year. Here are 5 reasons why you want to make sure you are selling direct. Selling DTR (direct to retail) or DTC (direct to consumer) is one of the best ways to increase customer loyalty and brand recognition.  After all, you created the brand, the brand is your name or product and who better to sell and reinforce your brand than you? We all know supply chain costs eat right into our profit. Selling direct cuts out the high commission sales rep and puts more money in your pocket.  We all know that many sales reps in the field today are selling multiple brands and products. Unless you are paying yours top dollar to sell your product, you are more than likely paying them to sell something they aren’t really pushing, and when a customer does buy your product, the reason for their purchased is most likely not the Rep but the quality of your product.  Sure, he might have exposed your product, but chances are it’s good enough to sell itself without them. Everyone is online, looking for better deals and better pricing.  You can sell your own product for less and still make more in the end as you no longer are paying a commission a rep or someone to sit on the phone and take orders. Your customers are mobile, and not in their offices, or behind their desk phones like they were in the 90’s.  This is the new digital age with everything at our finger tips. ...